Started in 2012, Coinbase, the largest centralized cryptocurrency exchange (CEX) in the U.S., is based in San Francisco, California.

Coinbase operates in 100 countries around the world with 4,900 employees. It has almost 100m verified users and 13,000 institutions using its services.

For individual retail traders, Coinbase offers a trading platform and personal desktop wallet, mobile wallet, a marketplace to create, buy and sell NFTs, earning free cryptocurrencies as part of their learning initiative, bitcoin-collateralized personal loans of up to $1M USD, and their crypto credit card that earns crypto rewards.

Coinbase offers retail and institutional trading, as well as custodial services. Its custody services are regulated out of the state of New York.

It provides segregated cold storage, insurance, and audited financial and security controls on its custody services.

Coinbase is known for its simple and user-friendly interface, strong security features, low trading fees, and the ability to use an advanced trading interface if desired.

Coinbase offers roughly 197 coins for trading, in 500+ different markets.

As the largest exchange in the U.S., Coinbase trading volume is often analyzed and thought of as a barometer or gauge for the health of the overall U.S. crypto market.

Changes in trading volume often lead to broader crypto market sentiment following suit.

Brian Armstrong is the co-founder and CEO of Coinbase.